"Patricia is one of the few marketing professionals I've worked with that is truly balanced. She is committed to establishing clear, concise messaging, and then uses the full range of marketing tools at her disposal to communicate those messages and from a PR perspective, Patricia is one of the most savvy clients I have ever had. She builds and nurtures her press and analyst contacts like a seasoned PR professional."
Rick Fernandez, President, Incendio PR
Analyst and Public Relations are all about third-party endorsement —
building credibility. Leveraging the eye of industry pundits and the voice of
the press to build credibility and extend your reach is an essential
part of your marketing mix.
The Compass Group can provide the customer intimacy and pricing of a boutique agency with the global reach of a large agency. We leverage our experience with a variety of organizations, media, social media outlets and analysts to get your word to the your community.
David and Goliath - A WSJ reporter called on deadline;
IBM had given him an exclusive; they were announcing 15% share of a significant market. A colleague at WSJ suggested he call Patricia
Friar to validate the facts, seemed to remember TradeWave was in that market too.
Patricia confirmed that it was possible that IBM had captured 15%
because TradeWave had 85%. Next day TradeWave in WSJ
Cost Effective Inside or Out - A Compass Group client was paying exorbitant prices to a East Coast PR firm post-Internet Bust. Compass Group replaced the firm with a SaaS system increasing
coverage over 150% and reducing annual expenditures by $370K+
Getting a Point Across - Compass Group secured the Editor's Choice Award in Ziff Davis Internet before the company's product was even released