Inbound leads are essential. Instead of cold calling or other forms of sales prospecting, generating leads through inbound marketing makes your sales teams job much easier. If a person is an inbound lead, it means that they have visited your website because that is where they submitted their contact information.
This means that they should have some idea about your business and your product or service. This saves your sales team a ton of time and allows them to establish credibility and trustworthiness earlier in the communication process. Not only do better educated customers make a salespersons life easier, but they can also be happier customers in the long-term because expectations were properly set prior to their purchase. Hubspot, Marketo, Eloqua and others are all tools for this. The Compass Group can halp you assess which is right for your business and then implement it.
Corporate Events and Trade Shows
Whether you are organizing a corporate event or a trade show, The Compass Group has what it takes to help you draw participants together, provide killer networking and unparalleled lead generation.
"Patricia and I worked hand in hand to develop the go to market for the Integration Market. She was always dillgent, helpful and organized about the programs that were developed and the followup. She organized and managed our first ever partner conference and it was a hugh success generating well over $100K in sales. She understands how to develop and execute marketing programs from ground up." Chip Izard, Director of Sales, Pervasive Software.
The channel won't work unless you work the channel. Compass Group can help you build your channel strategy, develop your targets, put together compelling materials for engagment all integrated with your current sales and marketing systems.