The Compass Group was established in 1994 as a consultancy providing outsource services to SMBs. Originally offering financial and accounting guidance for promising start-ups, The Compass Group grew to include outsource marketing services.Today The Compass Group focuses on Marketing Services. The Compass Group offers a way to pull in a variety of marketing capabilities, affordably.
This side of the business is managed by Patricia Friar. Ms. Friar, a veteran of venture-backed start-ups, has assisted tech companies in defining marketing, branding, and successful go-to-market strategies and tactics. Patricia has passion for creating conversation and "buzz" to gain the attention you need.
Ms. Friar's roots run deep in Internet technologies and marketing. She was a founding member and Vice President of Corporate Communications at TradeWave, a spin out of the MCC research consortium in 1994. Backed by federal funding, this company's charter was to create software to enable the Internet to be used as a commercial vehicle. They developed the first search and categorized SE, the first Mac Web Browser, the first VPI with single sign-on using PKI security.
Ms. Friar has held the positions of Vice President of Marketing at three successful software start-ups. Prior to a career in high-tech marketing, Ms. Friar was a business systems staff consultant for Asea Brown Boveri and business systems development manager at both Fortune 100 and start-up software companies.
Ms. Friar holds a BA and MBA from Cornell University.